Nowspeed just got back from the Marketing Sherpa B2B Demand Generation conference. As a sponsor and participant, I was interested in the emphasis on top challenges marketers are facing in B2B demand generation. Here’s a quick take:
1. Having the right content at the right time for prospects.
2. Building, testing and optimizing landing pages for effectiveness.
3. Reaching your target audiences through new media.
4. Handing off not just leads – but the right leads – to your sales team.
All not-so-new stuff, yet indicative of the kinds of elements we find missing in a lot of companies out there. I’ll be writing more of each of these over the next few entries, starting with landing pages. Hopefully, you’ll find the information helpful. Let me know your thoughts.