And given the current economic downturn, of course you need to do everything you can to optimize the dollars you have available to spend.
The truth is, to quote from a recent (November 11, 2008) article in MarketingSherpa…
“Over the last several years, pressure has mounted on marketers to accurately predict, measure and optimize tactical results. This trend has pushed the industry toward direct and online answers.”
Clearly, in this era of downsizing, belt-tightening and cost-cutting, no one in the marketing industry is immune to the challenging economic forces at play today. We are all being asked to work smarter, more efficiently and much more cost-effectively. And many in marketing are already spending less on brand and offline initiatives and more on their direct marketing and online endeavors.
So what are you and your organization doing differently in response to the challenges brought about by the uncertain economy?
How are you going to acquire and retain more customers and constituents in 2009?
What new tools, technologies, strategies and secrets will you and your colleagues be adopting as your own and using to your advantage as we all move forward with cautious optimism?
With those questions in mind, we invite you to participate in our 2009 Marketing Budget Poll.
Tell us which marketing channels – both off- and online – you plan to use in the New Year and beyond to grow your business and build a stronger brand presence. Take just a moment to complete a quick poll (below) on how you plan to allocate your marketing spend in 2009. And remember to check back often to see how your industry peers are “voting.” Thanks so much for your time and participation…
2009 Marketing Budget Poll