Once you’ve set up your lead nurture campaign, you’ll want to think about the design of the email templates and write all of the content. This may include offers like white papers or user guides, or it could be more media intensive with video or other interactive tools. Remember that the stronger the offer, the better the response rates. In addition to creating the emails, you’ll also need to create the landing pages and thank you pages for the campaign.
For more insight to help you build a complete Lead Nurture program, download the entire white paper here.