The evolution of the Internet can be hard to keep up with. If you haven’t redesigned or refreshed your website in the past 2 years, there’s a good chance that it’s looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be. On top of that, your business is constantly evolving, and the structure of your website that you determined 2 years ago is likely bursting at the seams from your new offerings and content.
Redesigning your website can be a as small as a cosmetic refresh, and as large as a total re-branding, re-architecture, and re-functionality project. So how do you determine when it’s the right time to redesign, and what investments in what order will lead to the greatest ROI?
In a series of 9 blog posts starting with this one, I’m going to offer some practical assessment questions and considerations to help you make that determination. The areas I’m going to cover are:
- Branding & Messaging
- Information Architecture
- Copywriting & Content
- Functionality & Coding
- CMS System
- CRM System
- Landing Pages & Lead Capture
Tune into a podcast interview about this post with the author of the series.