We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched. More often than not this is a result of many organizations focusing only on securing immediate opportunities and sales. But for long-term growth, our pipelines must be filled at all times.
Through lead nurture, you are not only leveraging your own captive audience to increase close ratios and shorten sales cycles, you are filling pipeline. What’s more, in a time when ROI and results are more important than ever, lead nurture is a means of bringing greater value to your marketing efforts, directly influencing buying decisions and impacting future revenue potential.
Note: This is post seven of a seven-post series entitled, “How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps.” To read the previous six posts in Mike’s series, just follow the links below…
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