Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

How to find new niche keywords that will convert using Google Analytics

March 26, 2008 By dreske 1 Comment

There are several available tools on the market to help you find new keywords. Keyword Discovery, Wordtracker, and the Keyword Tool from AdWords will literally give you thousands of keywords with search volumes plus all kinds of other fascinating metrics.

But how can you pick the ones that are specific to YOUR business? Which ones will actually work?

There is an option in Analytics that is seldom used, but contains a wealth of information if you’re searching for new keywords that can produce measurable results. Log into Analytics and try this technique:

1. Go to Traffic Sources > Search Engines
This option contains all the search engines directing traffic to your site.
2. Click ‘Google’ (or whatever search engine you would like to analyze)
At the top, you see Show: total | paid | non-paid and the Segment: has a drop down button.
3. Select ‘non-paid’ in the Show section and ‘Keyword’ in the Segment section.

What do you see?

Yep, these are the actual queries being typed into Google that result in a conversion on your website (non-paid). Go ahead and sort it by the Goal or Visits – you can quickly evaluate exactly what keyword terms people are typing in to convert. You can get more data from looking at the weblogs too, but this is a nice workaround, especially if you don’t have access to that data.

What else?

If you sort it by Visits, you’ll quickly see what keywords are NOT appropriate for paid search campaigns. Lots of visits and no conversions can show keywords that will waste money and seeking out new negative terms to implement can easily improve the quality of conversions. Use the filters at the bottom and expand the list to 500 – there is plenty of info there to analyze, but at least it’s all relevant to YOUR site and not based on search volumes for the entire Internet!

How to find the best ones for AdWords?

Exporting this report to a spreadsheet will give you further analysis via sorting and using the formula that converts the percentage of goals to visits. *Keep in mind you can only export 500 at a time, so if you have 1000’s of keywords, you’ll need to select ‘Go to 501’ and export the second (and third-1001, fourth-1501, etc..) wave of 500 keywords.

The simple calculation is multiplying the number of visits by the percentage of goals to get the actual number of conversions for the specific keyword. Plenty of those keywords have a 100% goal conversion with one visit and one conversion. These are good, but it is better to shoot for the ones that have 5+ visits and a 20% conversion rate because they have a better chance of having the volume required by Google to gain an impression.

Little used keyword phrases that have already converted on YOUR site are about as relevant as you can get. Filtering down to specific keywords and implementing these new phrases into your paid search campaigns will greatly benefit your share of impressions, clicks, and lower your cost per conversion if done correctly. Good luck maximizing your keyword lists and getting the most conversions at the lowest cost!

Filed Under: Web Analytics Tagged With: SEO, Web Analytics

Comments

  1. Sagar Gadhiya says

    July 17, 2017 at 3:53 am

    I see and This is useful information share with frnds….
    Digital marketing is best for those people who want to explore their business online

    .Either your business is of franchise or own , i am blogger who wrote about digital marketing and topics related to this like“http://digitalmarketinginahmedabad.blogspot.in”

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.