Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Medical
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

How to Build a Winning SEO Strategy: How to Develop Keyword Plans for your Website

May 1, 2012 By dreske Leave a Comment

Once  you’ve chosen the keywords, you’ll need to develop a plan to integrate them into your website. In this process, you will need to insert the keywords into the HTML and body copy of the page. The common HTML tags to focus on are the URL, title tag, description tag, alt tag, H1 Tag and body copy.

It’s important to insert the keywords enough times to make the content seem relevant, but not enough times to seem to be “spamming” the search engines. If Google decides that you are trying to trick them, they could blacklist you so that you don’t show up at all on the search engines. One way to see how many times to insert the keyword into each tag is to look at the top organic results for that keyword and see how long their copy is for each tag and how many times they’ve used the keyword in each tag. This will give you a sense of what the search engines think is important for each keyword.

If this sounds like a very detailed process, you are right. In order to do this well, you need to match at least one web page to every keyword you are focused on, and then write copy for all of the different tags mentioned above that include the keyword.

Taking the time to  do SEO copywriting and HTML implementation correctly  is a critical step in the process of making your website more visible to the search engines. To learn additional techniques to rank better on search engines, please download our SEO white paper, “How to Build a Winning SEO Strategy.”

Filed Under: Search Engine Marketing, SEO Tagged With: keyword research, SEM, SEO

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.