Fresh content is a very important factor in keyword visibility. If your site is updated frequently, the search engines will index it more frequently and it will help you get better keyword visibility. A regularly updated blog is an excellent way to provide fresh content. It can also be helpful to make small updates to your product or service pages each month. Press releases on your site are another easy way to make your content fresh.
As you add new content, make sure you use all of the same principles mentioned above to make sure that the new HTML page body copy as well as the tags and links are fully optimized. To learn additional techniques to rank better on search engines, please download our white paper, “How to Build a Winning SEO Strategy.”