Once you’ve built keywords in to your website, you’ll want the search engines to index the content and update your website in their search engine rankings. Google has a very helpful tool called Google Webmaster Tools which allows you to see your website the way that the search engines do. It will help you identify broken links or other factors which may be preventing them from seeing all of your web pages.
You can also tell the search engines not to index certain content on your website if you don’t want them to see it. These may be landing pages or ads, which have duplicate content or may be pages you don’t want searchers to see. To learn additional techniques to rank better on search engines, please download our white paper, “How to Build a Winning SEO Strategy.”