Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

Why Google Authorship is so Important

June 11, 2014 By nowspeed Leave a Comment

If you work in the marketing field chances are you’ve heard the term “Google Authorship” before BUT you might not know exactly why it’s important or how to become Google Authorized. I’ll share with you 6 simple steps you’ll need to take in order to get Google Authorized and explain the many benefits of being Authorized on Google.google-authorship

As we all know there is plenty and I mean PLENTY of information on Google search results lately. One of the main reasons Google came up with the concept of “Google Authorship” is because it helps connect a piece of content with the Google+ profile of it’s author. The idea is that an author can build rank and trust (called Author Rank) based on the content they write all over the web. By providing “Author Rank,” Google is now able to filter out the duplicate content and now provide credibility to search results that include the author’s name.

Google already has a way to determine your expertise on those subjects and it is getting smarter at how it ranks authors and their content. For instance, if your content is constantly +1’ed and shared, it will be a strong signal that the content you create is of high quality and offers plenty of value. If you’re wondering why you should become Google Authorized — listen up!

Top 3 Benefits of Verifying your Google Authorship:

  1. SEO Benefits of Authorship — Develop an “Author Ranking” which results in a ranking boost to all content you write.
  2. Name Awareness & Industry Authority — Get your name out there to build your online authority. This will result in a much higher click-through-rate on Google!
  3. Increased Connection & Engagement between an Author & Online Audience — Helps facilitate engagement with your audience, as people will now be able to tell right in the search engine which content you’ve authored.

If you think the benefits listed above are important to you and your company then please follow the steps listed below to be on your way of getting Google Authorized!Google+1

6 Steps to becoming Google Authorized:

Step 1: Create a Google/Gmail Account if you don’t already have one, then add a Google Plus account: https://plus.google.com/

Step 2: Add your profile picture to your Google Plus account. (This is what’s used to display your photo in the search results.)

Step 3: Link your Google+ profile to your website: https://plus.google.com/authorship (Be sure to click the confirmation link in the email you receive.)

Step 4: Add the Google Authorship language to your WordPress website using a Google Author related plug-in (there are plenty out there, we currently use Google Author Link by HelpForWP).

Step 5: Send your web person your GooglePlus URL – So they can add it to your blog user name on the WordPress Blog.

Step 6: Verify that you set everything up correctly by using the Structured Data Testing Tool:

Happy Authoring!

Filed Under: Marketing, Uncategorized Tagged With: Content, Google, google authorship

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.