When budgets tighten it is important to make the best use of your marketing dollars. There’s no better time to have a strong public relations program than during a crisis. As marketers, we all know the best content fills your client’s informational needs. A well-placed press release does just that. Written properly, it tells a story – the who, what, when, where, and why about your company, product, or service. It’s important to include an attention-getting title and relevant timely information in an easily readable search engine format. Ideally, the content needs to be about something newsworthy that a journalist would want to cover for their subscriber audience too.
It’s easy to write a press release when you follow a formula:
Title – Always Craft a Strong Headline.
A headline is your chance to grab your audience and tell them what the press release is about. Make sure to attract their attention and get them to read the rest of your announcement.
Who is this about? Well, it’s about your Company.
Add a differentiating sentence that is unique to your company and brand. In a marketing catchphrase, we call it “E-A-T” Expertise, Authoritativeness, and Trustworthiness to indicate what your company is all about.
What are they announcing?
The big question to answer is who will care about receiving the news you are sharing? Making the announcement is the whole point of the press release. Make your announcement clear and engaging for your audience.
When did this occur?
Timely content is relevant at the moment people need to read it. Make the date a focus of your announcement so that the audience is clear on when this announcement took place.
Where can I learn more?
Try to include a way to take action on the information presented. This is a great opportunity for you to provide other relevant information and links for readers to give more context to the announcement.
Why do I need to know this?
The why is very important when it comes to a press release. Your audience wants and needs to know why this information is relevant and important to them. Typically, securing a quote from a 3rd party is a great way to validate what the press release is all about. You want to make sure they understand why this matters for them.
The bottom line, PR is a great opportunity to connect with your audience for a low or no cost. One press release that resonates with a targeted message can create a feeling of trust and make you top of mind with your audience when buying decisions occur. Why not extend your budget and submit an informational article to target your clients today?
At Nowspeed, we work with clients to help them produce content like press releases that will engage and inform their audience. Reach out to us today and see how we can help.