Digital Marketing During the Holidays
It’s hard to believe that the holiday season is finally here. With Thanksgiving just a few days away, the holidays are approaching fast, and it’s important that you have your digital marketing strategy ready for the festive season. Follow these 6 tips to make sure your digital marketing strategy is attracting holiday shoppers and that your business is staying competitive these next couple of months.
As consumers become more tech savvy, they expect more out of their companies. According to Radware, 57% of consumers will leave a site that fails to load after 3 seconds. This goes to show how important speed is to your website. Make sure you prepare your site for the increased traffic around the holiday season. You don’t want to lose a customer before they even get to see your content!
There’s no denying that mobile is changing the way people shop. According to Smart Insights, mobile digital media time in the US is now significantly higher at 51% compared to desktop at 42%. While consumers are spending more time on their mobile devices than on desktop, that doesn’t mean they are making final purchases on mobile. Of the consumers that do browse the internet on a smart phone, only 8 percent actually use their mobile device to make a holiday purchase. Consider making your mobile platform more appealing to the browsing shopper as opposed to someone who is ready to make a purchase.
Create content around the holidays
It’s a good idea to tailor your posts to the holiday season. Your consumers will be looking for special deals and holiday posts, so keep them happy! Having holiday related posts with great keywords will help visibility to your site and attract more potential customers. Try creating as much content as possible ahead of time so that you won’t be scrambling to get a blog post out before you head out the door for the holiday!
Organic and paid search in synergy
Supporting organic efforts with paid advertising can be key to holiday search shopping success. Having these campaigns in synergy with one another will make sure that on-page SEO and content marketing are primed for conversions. Be sure to target keywords that you think your audience will relate to and thus be more inclined to make a purchase. Make sure you are setting aside advertising budget for any big sales or promotions!
Ad-retargeting & post-holiday sales
Retargeting ads can be very effective around the holidays. It’s important to consider what types of ads you want to run leading up to and immediately after the holidays as shoppers continue to fill their carts during post-holiday sales. In fact, you may bring in more revenue right after the holiday as shoppers are ready to make use of their new gift cards and are looking for those post-holiday bargains. Retargeting is a powerful way to keep consumers thinking about your product and hopefully prompt a purchase.
Learn from the past & don’t be afraid to try something new
Take a look at what your company has done on past holidays and find out what has been successful and what hasn’t worked. Stay consistent with what’s working and ditch what hasn’t. Use the money that you save from dropping what hasn’t been working and try something new in your digital marketing strategy. Analyze marketing trends and what channels you are performing well on and try running a new campaign. Start small and if it’s successful you can continue with it!
We get that digital marketing can be difficult and it truly is a full-time job. Running a digital marketing campaign can be difficult, especially around the holidays. Look at our services and find out how we may be able to assist you in your digital marketing efforts. Lastly… Happy Holidays from us at Nowspeed!