Lately, we have been hearing a lot of questions from our Pay-Per-Click clients on what makes a landing page exceptional. In our previous posts about landing pages, Why is it important to have an effectively designed landing page? and Your Exceptional Landing Page Checklist To Maximize Lead Generation, we covered the why and how.
Your company’s landing pages should be exceptional. Why? Because they’re where your marketing dollars become sales leads, transactions, community members or whatever you define to be the ultimate goal of your campaigns.
Do you know why it is so important to have effectively-designed landing pages for your Internet marketing programs? In many instances, an effective landing page may be the deciding factor whether your marketing programs are successful or not.
Social media can be effective as a marketing tool, but keep in mind that there are also very productive ways to utilize social media for customer service, product development, sales, purchasing, and recruiting. By thinking of social media holistically, you’ll see how it can permeate every aspect of your company’s work.
Once you understand your goals, you can begin to prepare to create your social media campaign.