Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet.
The evolution of the Internet can be hard to keep up with. If you haven’t redesigned or refreshed your website in the past 2 years, there’s a good chance that it’s looking pretty outdated to your visitors, and certainly not generating as much revenue as it could be.
For some time now, Dave Reske, founder of Nowspeed Marketing (and yes, my boss), has been thinking about a way to build interaction between his agency’s clients in order to accelerate learning and, as he says, “make all of us more effective.”
As a lifelong direct marketer, I know that one of the best ways to optimize response rates is to include a guarantee in an offer.
It’s amazing how so much attention can be focused on designing the best Subject Lines, Opt-in copy, Google ads, or e-newsletter content to drive more leads to your website. But are you giving the same attention to the pages where prospects “land” once they click through?