If you know what Customer Relationship Management Software is, then you've probably considered how your sales leads, prospects, opportunities, potential customers, or whatever you call them should be managed as they trickle down the sales funnel towards becoming customers.
Nine times out of 10, when I'm talking to someone about improving their website, design is where the conversation begins. But design is rarely the main problem.
With the holiday season upon us and the New Year just around the corner, chances are that you and your team are taking a close look right now at your marketing budget for 2009.
It's easy to get hung up on what your website looks like, but is that what your visitors care about most?
Conventional branding wisdom is being challenged everyday by Web 2.0 and the new Internet.