Simple Solutions to Better Measure Paid Search Performance in Google Analytics

If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?

5 Ways You Can Social Media Optimize Your Website Today

A few weeks ago I conducted a webinar entitled, "How to Social Media Optimize Your Website", where I provided a short list of ideas for enhancing websites by making them more social media friendly: