Simple Solutions to Better Measure Paid Search Performance in Google Analytics

If you are a seasoned Google AdWords and Analytics user, you’ve probably seen that the clicks from your paid search programs usually don’t match up to the number of visits in Analytics. Why not?

5 Ways You Can Social Media Optimize Your Website Today

A few weeks ago I conducted a webinar entitled, "How to Social Media Optimize Your Website", where I provided a short list of ideas for enhancing websites by making them more social media friendly:

Social Media Marketing Tracking: Tagging Links to Your Domain

Social media has entered the realm of marketing, and, as all good marketers know, tracking is key to success. With this in mind, and in response to the great feedback we’ve received from our social media tracking webinar, here's a quick and easy way for you to track your social media activities, using Google Analytics, Google Reader, URL shorteners and bit.ly.