Integrated SEO: The SEO Secret To Take Your Program To The Next Level
Many organizations treat SEO as a silo. It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating it into other important marketing functions. This approach means that you’re only getting a small part of the value of all your SEO work.
Traditional SEO techniques, such as updating HTML tags with relevant keywords, are all good, but most organizations are missing close integration with their own website, content and digital [Read more…]