Learn how what lead scoring is and how to implement this process into your current lead generation campaign. Find out how to improve your quality of leads.
5 Ways to Optimize Your LinkedIn Campaign to Achieve More Leads According to Hubspot’s research, the top priority for marketers in 2020 was generating leads. On LinkedIn, lead generation forms have become one of the most popular ad products as they drive 5X higher conversion rates than landing pages. If you aren’t taking advantage of […]
Creating a Conversion Rate Optimization Plan for Google Ads Different marketing campaigns will have different goals, but conversions will always be a focus of digital marketing. The practice of systematically optimizing our ads to increase our conversion percentage is known as conversion rate optimization. There are many aspects of CRO in digital marketing, but today […]
Twitter Fleets There’s a new way to share on Twitter, and it might be a feature that you’ve seen before. Twitter recently released Fleets, a sharing option that allows you to post your thoughts with the promise of disappearing in 24 hours. Sound familiar? This feature is similar to the well-known and used Snapchat Stories […]
2020 has been a challenging year for digital marketers and most of us are ready to say goodbye! As we say farewell to another year and look to 2021, digital marketers are busy outlining marketing strategies and budgets for the year ahead. Social Media is an area where your strategy, content and branding must adapt […]