While you are posting social media content and interacting with your audience it's critical to build fans and followers, or you may find that your social media work will have very little impact on your business. Unless you have thousands of fans, it's unlikely that your posts will generate much of an impact.
Once you've created your presence on social media sites, you are ready to start syndicating your content and building your followers.
Once you have your social media sites set up, it’s time to create a plan to create and distribute the content. For some companies that means creating all new content, while others have a great deal of content that can be repurposed for the social media campaign.
Once you are prepared for your social media launch, you are ready for the next step of creating the actual social media site. Many people think this is the fun part since it’s when your ideas turn into designs, graphics, content and web pages on the social media site.
The final step of preparation for a successful Social Media campaign is to develop the internal policies and workflow you’ll need to manage the program.