Search Engine Optimization (SEO), Content Creation and Social Media Marketing working together to improve organic visibility.
Social media can be effective as a marketing tool, but keep in mind that there are also very productive ways to utilize social media for customer service, product development, sales, purchasing, and recruiting. By thinking of social media holistically, you’ll see how it can permeate every aspect of your company’s work.
Social media programs are very dynamic with new content being added every day. Websites, however, are often static.
Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. Social media can be a powerful accelerator to any paid or organic search marketing program.
Once you have your social media platforms up and running and you’re gaining fans and followers, it’s time to start optimizing the campaign in both quantity and quality.