How to Master Influencer Marketing
If you’ve been on social media at all in the last year you’ve likely been exposed to influencer marketing. This burgeoning tactic has been adopted by marketers in nearly every industry, ranging from fashion & accessories to food & beverage. Influencer marketing allows a company to connect with consumers through a person with clout in their target market. Influencers can add authenticity to a campaign in a way that traditional advertising techniques cannot.