SEO

Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Many organizations treat SEO as a silo.  It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating it into other important marketing functions. This approach means that you’re only getting a small part of the value of all your SEO work.

Traditional SEO techniques, such as updating HTML tags with relevant keywords, are all good, but most organizations are missing close integration with their own website, content and digital [Read more…]

Easy SEO Link Building Tips for 2018

Easy SEO Link Building Tips for 2018

Link building has changed. If you use outdated methods, you could harm your SEO more than help it. Here is a quick and easy summary of what you need to know for link building in 2018.

What Is Link Building?

Link building is the practice of generating links that point back to your own website. Links to your website are one of the most important ranking factors, because they are signals to search engines [Read more…]

What Is New In Google Adwords and Analytics?

On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products.  Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments.  Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments”  when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]

The Implications of Google Ending Right Hand Side Ads

After a subtle test that started all the way back in 2010, Google has ushered a global removal of the right side ads that once appeared in desktop search results. With the exception of Product Listing Ads (PLAs), all adds will now be served at the top of the Google Search Engine Results Page, or SERP. Google has also increased the number of ads that may appear at the top of the results. If the search query a user types is “highly commercial”, Google can serve up to four ads before the organic listings begin.

 

1 – “Highly Commercial” falls under searches like hotel rooms for rent and travel.

Why Did Google Make The Change?

The exact reason why Google has made this sweeping change to paid advertising can’t be known for sure, but it [Read more…]

Tackling SEO By Yourself? Here’s Why You Should Use An SEO Agency

Tackling SEO By Yourself? Here’s Why You Should Use an SEO Agency

We have all witnessed how internet searches have taken over our lives. The instant a question comes up somebody whips out their smartphone and Googles an answer quicker than you can say “swipe right.” If you are a retailer or business that relies on prospects easily connecting with you online, then it is crucial that your company appear at the top of those results. In fact, Hubspot reports that 60% of all organic clicks go to the organic top three search results.
The best way to achieve dominance in search results is through search engine optimization, or SEO. But how can a busy business entrepreneur keep up with the constantly changing SEO world? Just when everybody thought they completely understood keywords and content marketing, Google began fine-tuning their search algorithms to focus more on user intent, and to search for content that is fresh and topical.

[Read more…]