Nowspeed just got back from the Marketing Sherpa B2B Demand Generation conference. As a sponsor and participant, I was interested in the emphasis on top challenges marketers are facing in B2B demand generation. Here’s a quick take:
At Nowspeed we do a lot of Search Engine Marketing work, so it’s easy to take for granted that everyone understands why it’s important. Here are a couple of stats that I share in my conference presentations that may help put it into context.
After working on Internet marketing programs for over 12 years I’ve learned a lot about using the Web to effectively achieve marketing goals. In this Blog my goal is to share these learnings and interact with other’s experiences to make this a powerful resource for any marketer who wants to improve their marketing results.