The Six Major Areas of a Digital Marketing Technology Architecture

The Six Major Areas of a Digital Marketing Technology Architecture

As digital marketing has grown over the last few years, we’ve seen hundreds of new tools evolve and it’s been challenging for many marketers to use all of them effectively. In this blog article, I’ll give you a framework to help you understand the types of tools you could be using to help you build and manage your marketing programs.

The six major areas of a digital marketing technology architecture are: [Read more…]

Digital Marketing During the Holidays

Digital Marketing During the Holidays

It’s hard to believe that the holiday season is finally here. With Thanksgiving just a few days away, the holidays are approaching fast, and it’s important that you have your digital marketing strategy ready for the festive season. Follow these 6 tips to make sure your digital marketing strategy is attracting holiday shoppers and that your business is staying competitive these next couple of months.   [Read more…]

David Reske to Speak at Miami’s Big Data & Marketing Innovation Summit

David Reske to Speak at Miami’s Big Data & Marketing Innovation Summit

On Wednesday, November 2nd, 2016, David Reske will speak at the Big Data & Marketing Innovation Summit, held at the Shelborne Wyndham Grand South Beach hotel in Miami, FL. David’s presentation on “Creating an Innovative and Data Driven Marketing Culture” will begin at 10:50 am. [Read more…]

Video Content is King!-Part 2: Product Demos

Your website is such a crucial aspect of your company’s image. The information and content you feed consumers is paramount to their experience. But how do you provide a great user experience?  One key way to do so is through the use of videos. More specifically, implement the use of product videos.

The number of videos watched online has increased over 900% in the last 8 years and YouTube is the #2 search engine behind Google. More than 83% of internet users consume video across all age groups and 93% of these [Read more…]

Four Ways Companies are Underutilizing Marketing Automation Systems

Marketing automation is technology that lets you engage with buyers and influence sales in a way that makes your marketing and sales team more effective.

According to one study, nurtured leads produce an average 20% increase in opportunities compared to non‑nurtured leads. Imagine if you could instantly make your whole marketing budget 20% more effective. That 20% will produce a large ROI in additional sales revenue.

The goal of most marketing automation programs is to increase the quality of the leads that are generated, and increase the productivity of the marketing team and the sales force. If the marketing automation program is implemented correctly, it will result in measurable improvements in the form of higher campaign conversion rates, higher email open rates, higher sales close rates, and a shorter sales cycle.

In my experience, there are four ways that people are underutilizing their marketing automation systems: [Read more…]