So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others.
Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging.
As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.
Now that you’ve identified buying cycle behaviors and actions, identify the pain points your audience members are feeling at each stage.
We’ve worked with countless B2B companies to understand the makeup of their buying cycles.