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Direct Marketing

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Develop a Personalization and Testing Strategy: Post 6 of 7

April 13, 2009 By dreske Leave a Comment

So now your total lead nurture strategy is laid out. But how can you be completely certain it will work? In reality, like any marketing program, some touches will drive better results than others.

Filed Under: Direct Marketing, Email Marketing, Internet Marketing Strategies, Lead Nurture, Marketing Tagged With: Lead Nurture

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Identify the Five Ts: Tracks, Touches, Triggers, Timing and Tracking: Post 5 of 7

April 2, 2009 By dreske Leave a Comment

Laying out a lead nurture program in a way that your marketing team, sales team and external designers or developers can understand can surely be challenging.

Filed Under: Direct Marketing, Email Marketing, Internet, Internet Marketing Strategies, Lead Nurture, Marketing Tagged With: Lead Nurture

10 Surprising Similarities Between Blogging and Direct Marketing

March 29, 2009 By dreske 1 Comment

As a veteran copywriter and creative director, someone who’s made a living for over two decades putting together direct mail, email and direct response advertising campaigns that pitch practically every product and service imaginable, I may not fit the mold of the typical blogger.

Filed Under: Blogging, Direct Marketing, Internet, Internet Marketing Strategies, Marketing, Social Media Marketing Tagged With: Blogging, Direct Marketing

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Map and Deliver Messaging According to the Buying Cycle: Post 3 of 7

March 17, 2009 By dreske Leave a Comment

Now that you’ve identified buying cycle behaviors and actions, identify the pain points your audience members are feeling at each stage.

Filed Under: Direct Marketing, Email Marketing, Internet, Internet Marketing Strategies, Lead Nurture, Marketing Tagged With: Lead Nurture

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Identify Buying Cycle Behaviors: Post 2 of 7

March 4, 2009 By dreske Leave a Comment

We’ve worked with countless B2B companies to understand the makeup of their buying cycles.

Filed Under: Direct Marketing, Email Marketing, Internet Marketing Strategies, Lead Nurture Tagged With: Email Marketing, Lead Nurture

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