Direct Marketing

How to Weave Cause-Related Marketing and Fundraising Tactics into Your Social Media Program

Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.

Bob Cargill is NEDMA’s 2009 Direct Marketer of the Year

I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMADirect Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.

How to Unlock Future Revenue Potential through Five Powerful Lead Nurture Steps – Conclusion: Post 7 of 7

We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched.