Happy Fall! What a beautiful time of year with the beautiful colored leaves, the aroma of pumpkin spiced coffee at Dunkin Donuts, lots and lots of apple picking to a make pies with and oh yes the annual Inbound Marketing Summit at the Hynes Convention Center in Boston!
Internet Marketing allows us a much easier time creating tests and learning the best ways to improve the results of our online marketing projects.
Now that most brands and businesses have finally dipped their toes into the social media waters and are making themselves heard on Twitter, Facebook and throughout the blogosphere, many of them are wondering what to do next with these relatively new communications platforms.
I recently had the pleasure of watching my Co-Creative Director, Bob Cargill, honored with the prestigious 2009 NEDMADirect Marketer of the Year Award. The festivities took place on Wednesday evening, May 6 with a dinner and ceremony at the LaCava Center at Bentley University in Waltham, MA.
We know that the majority of leads generated today are simply not ready to buy today. We also know, whether admitted or not, that if today’s lead doesn’t precisely meet all qualification criteria, there is a good chance that lead will go untouched.