Internet Marketing Strategies

How To Turn Visitors Into Leads With Conversion Rate Optimization

How To Turn Visitors Into Leads With Conversion Rate Optimization

If you have mastered the art of driving traffic to your website, but still struggle to generate leads or sales online, it is time to focus your efforts on conversion rate optimization. Conversion rate optimization (CRO) is the process of refining your website to increase the percentage of visitors who take a desired action. By understanding what is currently happening on your website, you can identify gaps in best practices, test new variations, and ultimately move users towards taking the actions you want them to. Increasing your conversion rates will boost leads and sales while reducing cost per acquisition, which is why every digital marketer should be taking CRO seriously. Read the steps below to quickly learn how to turn visitors into leads, or watch our webinar on the Top 5 Website Conversion Optimization Strategies to take a deeper dive into CRO.

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Five Digital Marketing Outsourcing Lessons I’ve Learned

Five Digital Marketing Outsourcing Lessons I’ve Learned

Today’s marketing landscape is complex: you need a solid marketing strategy, a competent team of individuals that work within proven processes, an understanding of marketing technology and the hundreds of tools that are available, a comprehensive content calendar, a winning website, and the adroit ability to execute your digital marketing programs and measure their success. It’s a complex process that requires a LOT of expertise, something that your company likely cannot afford without hiring a myriad of internal marketing resources.

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David Reske to Speak at Miami’s Big Data & Marketing Innovation Summit

David Reske to Speak at Miami’s Big Data & Marketing Innovation Summit

On Wednesday, November 2nd, 2016, David Reske will speak at the Big Data & Marketing Innovation Summit, held at the Shelborne Wyndham Grand South Beach hotel in Miami, FL. David’s presentation on “Creating an Innovative and Data Driven Marketing Culture” will begin at 10:50 am. [Read more…]

Four Ways Companies are Underutilizing Marketing Automation Systems

Marketing automation is technology that lets you engage with buyers and influence sales in a way that makes your marketing and sales team more effective.

According to one study, nurtured leads produce an average 20% increase in opportunities compared to non‑nurtured leads. Imagine if you could instantly make your whole marketing budget 20% more effective. That 20% will produce a large ROI in additional sales revenue.

The goal of most marketing automation programs is to increase the quality of the leads that are generated, and increase the productivity of the marketing team and the sales force. If the marketing automation program is implemented correctly, it will result in measurable improvements in the form of higher campaign conversion rates, higher email open rates, higher sales close rates, and a shorter sales cycle.

In my experience, there are four ways that people are underutilizing their marketing automation systems: [Read more…]