Here are four steps that will take your marketing automation program to the next level.
The first step is to develop personas. By understanding your buyers, you’ll be able to create personalized messages for each of them. You can start by looking at their objectives, the title of the ideal buyer, where they’re located, how much experience they have, some trigger events that induce them to want to buy your product, and their challenges.
By understanding their psychographic and demographic characteristics, you’ll be able to build buyer personas and write messages that are specific to their needs.