How to Make Your Email Marketing Campaigns GDPR Compliant

Email continues to be one of the most popular and effective tools for reaching both current and potential future customers. It is the preferred channel for 86% of professionals when communicating for business purposes. The success of email marketing is even greater in the B2B space than B2C, with B2B campaigns receiving a 47% higher click through rate (CTR). The European Union’s (EU) impending adoption of GDPR regulations could affect your business’ capability to utilize e-mail marketing, even if you operate outside EU. Learn what GDPR is and how [Read more…]