How To Turn Visitors Into Leads With Conversion Rate Optimization

July 16, 2019 By nowspeed

How To Turn Visitors Into Leads With Conversion Rate Optimization

If you have mastered the art of driving traffic to your website, but still struggle to generate leads or sales online, it is time to focus your efforts on conversion rate optimization. Conversion rate optimization (CRO) is the process of refining your website to increase the percentage of visitors who take a desired action. By understanding what is currently happening on your website, you can identify gaps in best practices, test new variations, and ultimately move users towards taking the actions you want them to. Increasing your conversion rates will boost leads and sales while reducing cost per acquisition, which is why every digital marketer should be taking CRO seriously. Read the steps below to quickly learn how to turn visitors into leads, or watch our webinar on the Top 5 Website Conversion Optimization Strategies to take a deeper dive into CRO.

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The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

May 16, 2019 By nowspeed

The #1 Digital Marketing Strategy Every Business Needs: Keyword-Rich Content

Building a digital marketing strategy that drives awareness, traffic, leads and sales for your business can be an overwhelming task if you don’t know where to start. Between website design, search engine optimization, social media, email, digital advertising, and all the other elements involved in a comprehensive digital marketing plan, many marketers struggle to develop an integrated strategy.

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Plan Your 2019 Digital Marketing Budget Using Predictive Analytics

January 3, 2019 By nowspeed

Optimize Your Digital Marketing Budget Using Predictive Analytics

Planning your digital marketing budget can be a complex and frustrating process if you don’t know where to start. With so many platforms, audiences, and strategies available, planning your digital marketing budget can often feel like a guessing game. Instead of throwing all your options at the wall and waiting to see what sticks, you should rely on real data to forecast results and adjust accordingly. Predictive analytics makes this easy by removing the guesswork to help you make data-driven decisions. Nowspeed’s predictive analytics software uses four variables to [Read more…]

How To Leverage SEO To Enable Better And Cheaper Digital Advertising

July 30, 2018 By nowspeed

How To Leverage SEO To Enable Better And Cheaper Digital Advertising

In many organizations the people who manage SEO are separate from the people who manage digital advertising through Google, Facebook, LinkedIn, or other channels. If you are using an agency, it’s sometimes even tempting to hire a separate SEO agency from your Digital Advertising agency. This siloed approach creates missed opportunities.

SEO can drive free traffic to your website, but visitors often land on blog or other content pages without offers to convert that traffic to leads. By integrating your SEO strategy with remarketing advertising, you can convert visitors to leads and make your advertising more effective.

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