I’m always amazed at how much CEOs care about Search Marketing. Since I’ve been helping clients develop successful search marketing programs for over 10 years, it’s easy for me to focus on the details of organic and paid search advertising and forget how strategic it is. When you are concentrating on click through rates, display ad targeting options and organic link building, it’s hard to remember that search marketing can achieve important objectives for company leaders.
CEO’s have a challenging job keeping the company focused on the right strategic mission, building the team, focusing on the most important customers and making sure that operations are well managed. In the middle of this complexity, most smart CEOs find time to focus on search. Why? Search marketing tells CEOs important things [Read more…]