Nowspeed

  • Services
    • Digital Advertising
    • Social Media Marketing
    • Search Engine Optimization
    • Marketing Automation
    • Website and Content
    • Analytics
  • Our Work
    • Client Testimonials
    • Case Studies
    • Portfolio
  • Your Industry
    • Financial Services
    • Technology
    • Wealth Management
    • Credit Union
    • Insurance
    • Manufacturing
    • Jewelry
    • Furniture
    • Ecommerce
  • Resources
    • Digital Advertising Resources
    • Social Media Marketing Resources
    • Search Marketing Resources
    • Other Marketing Resources
  • Blog
  • About
    • Why NowSpeed?
    • Management Team
    • Careers
  • Pricing
  • Contact Us
  • Pricing
  • About
  • Contact
  • Financial Services
  • Resources
    • Resource 1
    • Resource 2
    • Resource 3
  • Pricing
  • About

The Buying Process Has Changed: Three Things To Do Now

November 4, 2015 By nowspeed

Are you prepared for the way your customers are buying today?

The buying process has changed dramatically in the last five to ten years. In the past, especially in business to business sales and big ticket consumer sales, your sales team was really in control of the buying process because they provided most of the information that buyers needed. They were the primary link between the buyers and your product.

Today, that has changed dramatically. Buyers can get information on your products and services in a variety of ways. Buyers are now in control of the research process due to their access to a wealth of whitepapers, videos, and other informational website content. They’re often fully informed before they even talk to a salesperson.

Social media has transformed the sales process as well. Social media lets buyers see what other people think about your products, so that your sales team is not even in control of providing references. In the past, you could provide a few references from a group of happy customers, and buyers would be happy with that information. Today, buyers can see what people are saying about about your product constantly, and even one bad post can set you up to lose a sale.

To compete in this new world, you need to take three important steps:

First, you need provide better and more complete information than your competitors are providing.  Since the competition for the buyer’s attention starts well before your sales person gets involved, you need to provide the best content possible.

Second, you need to use digital marketing to bring in traffic, convert that traffic to leads, and then nurture those leads to become customers. This might include digital advertising, SEO, Social Media Marketing and Marketing Automation.

Third, you need to train your sales team to operate in the new paradigm. Instead of teaching them how to simply provide information to prospects, you need to train them to sell and close.  If they are well trained, they can be much more productive when they have the right technology and content to support them.

Filed Under: Internet Marketing Strategies, Lead Nurture, Marketing, Marketing Strategy Tagged With: Email Marketing, Lead Generation, Lead Nurture

FREE CONSULTATION

MARKETING PERFORMANCE

Advanced Digital Advertising Strategies for 2021

Learn More

Tags

AdWords Blog Blogging Blogs Branding Content content marketing Demand Generation digital advertising digital marketing Email Marketing emarketing Facebook Google Google AdWords google analytics Google PPC Google Remarketing instagram Landing Pages Lead Generation Lead Nurture link building LinkedIn marketing marketing automation marketing strategy Mobile marketing online marketing Paid Search pay per click PPC Search Engine Marketing Search Engine Optimization Search Marketing SEM SEO social media advertising Social Media Marketing Social Media White Papers Twitter Web Analytics Web Design Webinar Website Optimization
  • Solutions
    • Generate Website Traffic
    • Lead Generation Solutions
    • Marketing Automation Solutions
    • Outsourced Digital Marketing Services
  • Services
    • Search Engine Marketing
    • Social Media Marketing
    • Email Marketing
    • Marketing Strategy
    • Content Marketing
    • Mobile Marketing
    • Marketing Automation & Lead Nurture
    • Video Production
  • Our Work
    • Portfolio
    • Client Testimonials
    • Digital Marketing Case Studies
  • Your Industry
    • Education
    • High-Tech
    • E-Commerce
    • Manufacturing
  • Resources
    • SEO Strategy White Paper Launch
    • Mobile Marketing White Paper Launch
    • Social Media White Papers and Webinars
    • Other Digital White Paper Launch
  • About
    • Why Nowspeed?
    • Management Team
    • Careers
    • Partners
  • Sitemap
  • Privacy Policy
  • Blog
  • Contact Us (508) 616-0111
Boston Office:
399 Boylston Street, 6th Floor
Boston, MA 02116

Mailing Address:
PO Box 1514
Westborough, MA 01581
Visit Our Facebook PageVisit Our Facebook PageVisit Our Facebook PageVisit Our Facebook Page

Copyright © 2021 · Log in

Copyright © 2021 · Log in

This website uses cookies to ensure you get the best experience on our website. Accept More Info
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.