As I was beginning my research as to why a video blog would be beneficial I found myself answering my own question. If you think about it logically, a video blog in this digital era definitely has several advantages.

Here are a few that I came up with:

• Captivating Messaging– A video blog allows you to deliver the same messaging you would in print in a more captivating manner. People are more likely to become excited about the content in a video than they would be about the content of a text written blog. If you’ve ever watched TV or gone to the movies then you know what I’m talking about.

• Exposure– If you were to tweet a link to your video blog on twitter, and people started re-tweeting your post, that is just one way to get more people to see your site. The same could be said about any of the social networking websites.

• SEO– Currently, videos are not indexed by Google. However, the title and descriptions tags are indexed. Adding a link to your website in the description could help in your page rankings. Also, if your video blog starts to become popular, you could have others posting links to your website. This will also give you more in-bound links which also helps you in your SEO.

• Lastly, you may be wondering, why, if I am such a big fan of video blogging, I didn’t do this post in a video blog? The answer is simple: I’m camera shy.

For more tips and techniques on SEO, click here.