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3 Digital Marketing Essentials for Companies with Limited Staff

Smaller companies are often faced with the challenge of not having enough staff to develop and optimize digital marketing campaigns. Even with a smaller team, there are key strategies you can implement that will maximize your digital marketing capabilities without too much added time. These include focusing on SEO, utilizing social media channels, and developing video content that highlights your business or brand. Here are three digital marketing strategies that smaller companies can use now when developing their marketing strategy:

1) Develop SEO optimized website content

The first digital marketing tip is to focus on search engine optimization by creating high-quality content and linking internally and externally in order to attract organic traffic from Google, Bing, Yahoo! etc.

Utilizing keywords throughout the site that you want to increase your rank on will help your on-site rankings. For example, if you are a medical practice, you may want to use keywords such as “HIPAA”, “physician” and your zip code.

If you don’t know which keyword phrases are best for your business, try looking at the top organic searches in Google results or PPC search engine ads (e.g., Bing).

2) Utilize social media channels such as Facebook and LinkedIn for customer engagement

The second tip is to make sure you are taking advantage of your social media channels to improve customer engagement.

Utilizing social media channels for customer engagement can help you build relationships with customers, establish credibility and increase brand awareness. Posting on Facebook just once a day has been shown to produce as much or more than posting three times per day according to recent studies from Hootsuite and BufferApp.

Keep in mind: Make sure each post meets SEO criteria by including keywords relevant to your industry and company type as well as hashtags for any events coming up which could improve engagement numbers on Twitter posts! #marketingtipsfortuesday

3) Content creation is key to your marketing strategy

Having original content is key in digital marketing as well. For example, instead of reusing old blog posts or creating more filler content for social media channels such as Facebook or Twitter, write new articles from scratch. That way it makes it easier for search engines to find because they’re indexing fresh pages across different domains rather than recycling one single webpage over and over again.

Implementing blogging on your website is one of the best decisions you can make. Each blog post is optimized with SEO keywords that are relevant to a specific topic and will be more likely to rank higher when potential customers search for these topics.

Having original content is key in digital marketing as well. For example, instead of reusing old blog posts or creating more filler content for social media channels such as Facebook or Twitter, write new articles from scratch. That way it makes it easier for search engines to find because they’re indexing fresh pages across different domains rather than recycling one single webpage over and over again.

Content Marketing Institute found that 73% of marketers who are “very effective” at SEO also use blogging as part of their strategy. Utilizing your blog to enhance your SEO can change your digital marketing game. It’s important to link back to your other content from the blog and external sites that you mention and/or provide a link out for readers to maximize SEO rank on Google pages.

Lastly, video content can also be incredibly engaging for your audience. It can also be used as an introduction to new visitors on social media sites like YouTube or Facebook, where people will click play without knowing anything about who you are!

We can help!

If these items feel overwhelming for your small team, consider hiring a digital marketing agency like Nowspeed. Our team has a range of skills and expertise which allows us to help you with digital marketing your business.

We are capable of executing any inbound or outbound campaign related to digital marketing. It’s our job to ensure that you’re getting the best ROI on every dollar spent.

Digital Marketing Services:

  • Digital SEO Strategy Development
  • Social Media Management
  • Display Advertising / Retargeting Campaigns
  • Paid Search Engine Optimization Strategies (PPC)
  • Define & Implement Analytics Tracking Systems for All Platforms

Click here for a free consultation!

Let’s start accelerating your success.






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