Let’s face it, the lead you collect today isn’t necessarily ready to buy immediately. But the good news is that by leveraging your own qualified list of clients and prospects, you have the ability to increase close ratios, shorten sales cycles and generate additional revenue.
Indeed, the lead you collect today is a lead to be gently and strategically nurtured…
…all of which you can read about in our exclusive, new White Paper, “Unlocking Future Revenue Potential Through Five Powerful Lead Nurture Steps.”
To download this White Paper, click here.
In this White Paper, you’ll learn the steps you need to take in order to build your own successful lead nurture program, including…
1. Identify Buying Cycle Behaviors
2. Map and Deliver Messaging According to the Buying Cycle
3. Map and Deliver Offers According to the Buying Cycle
4. Identify the Four T’s: Tracks, Touch Points, Triggers and Timing
5. Develop a Personalization and Testing Strategy
And if that’s not enough, we’ve also scheduled a complimentary one-hour webinar, “Unlocking Future Revenue Potential Through Five Powerful Lead Nurture Steps,” on Wednesday, June 10 from 12 PM-1PM EST. To register to attend this webinar, just drop Dave Reske a line at DReske@nowspeed.com and he’ll send you all the necessary login information, etc.
The lead you collect today may not be ready to buy immediately. But if you have a strong lead nurture program in place, the chances are he or she may be ready to buy soon.