On Tuesday, May 24, Google made some exciting new announcements for Advertisers using AdWords and Analytics products. Three years ago, Google saw a shift to mobile in the search landscape and started to incorporate enhanced campaigns into their AdWords platform, which allowed for mobile bid adjustments. Today, continuing on with its mobile first approach, Google wants mobile bids to be more than just adjustments. Soon advertisers in Adwords will have more flexibility and options across all devices. There will be an anchor bid for a device and then adjustments for all the other devices (mobile, tablet, and desktop). Google talked about brands, their mobile experiences, and the testing they embarked on to help those brands capture the “moments” when people need to make decision or complete a task. These are the “I want to know, go, do, or buy” – moments. [Read more…]
Local companies are a good example of advertisers whose paid search goals include receiving phone calls. A recent study showed that 70% of mobile searchers call a business directly from search results.
An effective Paid Search marketing campaign can deliver affordable and immediate results only with a good offer, a smart strategy and an effective landing page.
Paid Search Marketing is one of the most effective marketing tools ever developed. It is more targeted and flexible than any other media option.
Google AdWords offers two major avenues for advertising – the Search Network and the Display Network. Each network offers advantages and disadvantages to PPC advertisers. But which network is better?