The Mobile Marketing Race Is On

If you haven’t already launched a mobile website, implemented a mobile-specific marketing campaign or dabbled in mobile search advertising, what’s stopping you? It’s important to begin identifying your mobile market, what devices they are using to access your content and what works with your audience marketing via mobile. And the quickest way to get that information is by testing the waters with some simple campaigns like an email or Google pay-per-click (PPC) campaign optimized for mobile.

Did you know…

  • 97 million Americans use smart phones (this accounts for 42% of all mobile usage)
  • 1 out of 8 of your website visitors are on a mobile device and this is increasing quickly
  • Mobile searches were up 400% in 2011 and 9 out of 10 mobile users will take some immediate action from their device
  • Mobile purchases now account for around 15% of all online retail sales in the US
  • 2014 is the projected year where mobile users will outnumber desktop users and the majority of your sales leads will come from the mobile channel

You should consider these mobile users as your super customers and best opportunity prospects. Typically they are better educated, have more disposable income and are always “accessible, connected & on”.

Be careful not to neglect your “on the go” social media users either. More than 50% of Twitter users are on a mobile device. Be sure that your short links point to a mobile-optimized landing page if you’d like these users to easily take action and convert immediately. And make sure your web forms are mobile friendly to help those conversion rates. Also keep in mind that traffic from this group increases in the evening, posing an opportunity to interact with them outside of business hours and push unique promotions or offers.

Mobile devices will soon replace laptops for many users as their primary business tool. Why not be prepared? Not sure what steps to take? Visit our Mobile Marketing Services page or download Nowspeed’s 25 Reasons You Need a Mobile Marketing Strategy Today whitepaper for more information.

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