Understanding digital marketing analytics is a necessary skill for digital marketers. It can help you understand the effectiveness of your campaigns, and it will also give you insight into what’s working and what isn’t. If you are looking to optimize your digital marketing campaigns, then understanding analytics is one of the best ways to do that. In this blog post, we’ll discuss how digital marketers can use analytics to their advantage in order to increase revenue and improve conversion rates.
To start, make sure you are set up with a reporting workflow including utilizing available software like Google Analytics. Google Analytics has a wide range of reports on all aspects of digital analytics so it’s easy to see what needs fixing or if anything is working better than expected. Keeping your reporting workflow organized will help you find any areas that need improvement and quickly pinpoint the digital marketing channels that are performing well. Whether you’re tracking website analytics, social media reach, PPC campaigns, you need accurate reporting to be able to optimize your campaigns.
Weekly, make sure you are checking in on your campaigns and analyzing the data that comes in after each campaign to see what’s working and what isn’t. For example, if you notice certain pages on your site are performing better than others when it comes to conversions, then make sure those high-converting pages are highlighted more prominently on your website so visitors will be enticed into converting with a higher frequency. Analytics can help you understand how your visitors are engaging with your website and what they’re looking for on the site. Understanding visitor behavior is crucial to identifying pain points of a page or section that could be improved upon so it’s more user-friendly and leads to higher conversion rates.
If there is a particular digital channel that doesn’t seem as effective compared to others, go back through past campaigns run using this specific platform and figure out where things went wrong by comparing them side-by-side with successful past campaigns running on different channels. Determine if something can be tweaked for future posts/campaigns to boost conversions.
Lastly, analytics can provide insight into not only who your audience members are but also when their attention span wanes throughout posts/websites and where they go after completing a transaction. This information will allow marketers to maximize campaigns by understanding which digital channels are most effective at bringing in new customers while also providing valuable feedback about why some past marketing endeavors were unsuccessful.
Digital marketing agencies can work with your organization to review your analytics, optimize paid campaigns, target spend for digital advertising, and develop an overall digital strategy to help increase leads. Companies bring in a digital marketing agency to use their expertise to improve conversions by making improvements to websites, increasing website rankings, and building a social media cadence.
At Nowspeed, our SEO, PPC and social media experts help to improve digital campaign performance by providing a digital strategy that will increase revenue for our clients through website conversions, increased rankings with search engines like Google or Bing, social media strategies that drive engagement, and content creation. We’ve seen firsthand just how important it is for companies who want to see growth in leads generated from digital advertising spend. Click here to sign up for a free consultation!