Is it challenging for you to produce enough engaging content for your marketing campaigns? Are you always effective at integrating your content marketing programs across channels? Do you leverage all of the content marketing channels you’d like to use?
Content Marketing Takes Off
According to the Content Marketing Institute, Content Marketing has grown to take 33% of the average marketing budget, and over half of all B2B markets are challenged by producing enough content, producing the kind of content that engages, and integrating content across marketing channels. In spite of this growth, only 32% of B2B enterprise marketers believe they have an effective content marketing strategy.
If these are some of your challenges, Nowspeed can help by quickly building the content you need and leveraging it in every way possible.
Content Marketing Strategy
Nowspeed will begin with a content assessment to understand the assets you have and how they are being used. Next we will build a content architecture matrix to map your assets by target audience through the phases of the buying cycle. This gap assessment will enable us to quickly see where you are strong, and where you have gaps that need to be filled. The logical outcome of this planning process is a content calendar to plan your content strategy over the next 12 months. Once we have the content creation plan, we will assess how you are currently leveraging your content and identify opportunities to use it in more places, and leverage it across all channels.
Nowspeed can help in a number of ways including:
- Content Architecture & Content Planning
- Content Creation (videos, articles, blogs, social media, case studies, white papers, and website copy-writing)
- Content Distribution (website and micro-sites, blogs, article distribution, and social media)
Content Marketing Results
Nowspeed creates excellent content marketing programs for our clients that result in building their brand, raising company visibility, attracting new prospects and driving substantial traffic to their websites.
When you are looking for an agency to help you develop and execute your Content Marketing program, you want a firm with a clear vision, solid experience, and awesome team of people with their own content creation credentials, and a strong methodology to help you succeed. You also want a firm that you can trust who fully understands your business and your industry.
If this is what you are looking for, Nowspeed is the firm for you.
- Content Marketing Strategy and Vision – We begin every engagement by crafting a strategy that defines your audience and is aligned with both your business and marketing objectives to help you be successful. Then we develop a content architecture and syndication plan to help you get the most out of your content marketing program.
- Content Marketing Experience – Our team has worked on hundreds of content creation engagements and has as strong set of case studies that demonstrate our success.
- A Team Of Awesome People You Can Trust – Our clients rate the Nowspeed team as responsive and a pleasure to work with. We are using content marketing for our own agency, and have thousands of followers and thousands of posts which demonstrate our personal commitment to using it effectively.
- Strong Methodology – Your engagement will hit the ground running with our content marketing methodology which will drive the project forward and make sure all bases are covered. We’ll make sure that we fully understand your business and get the job done on time and on budget.
If you are ready to get serious about making our Content Marketing Services work for you, contact us for a free assessment of your current programs so that we can put together a customized program to help you be successful.