Marketing and sales work together to drive new business and thus they are crucial for sustained success and growth. When it comes to marketing, it’s a hands-on process that requires a lot of work tasks, testing, optimizing, reporting, and agility. Every business is doing marketing but not everyone is doing it well and/or efficiently.
Having a properly built marketing program is costly both from a labor and financial standpoint. For our purposes today, we are going to specifically look at what you want to get out of your digital marketing department and why outsourced marketing solutions are a natural fit to hit those goals.
Outsourcing Social Media Marketing
Social Media platforms are for the users and thus they are a valuable piece of real estate for companies. Having both an organic presence and ad programs on these platforms is essential to growing your brand and revenue.
On both fronts, you need a carefully crafted strategy and constant management to do so effectively.
Here’s a list of a few of the responsibilities that your Social Media Marketing team needs to carry out:
- Posting branded content
- Posting thought-leadership pieces
- Advertising to drive leads
- Interacting with your followers
- Posting employee highlights
According to Payscale.com, the average social media manager salary is $50,000 a year plus. Building out a team of a few people can get pretty costly for this.
Partnering with an agency that provides you with social media services will allow you to stay constantly active on all of your platforms while saving money in the process. By choosing a high-quality agency, you’ll get experts in the field that can deliver the best results possible.
Outsourced SEO Services
Search engine optimization is a complex process that requires constant attention and work. SEO experts at agencies spend their days studying the trends, understanding how to best optimize your website, and then they carry that out for you. These experts need to stay on top of both content optimization as well as the technical side of SEO. Here’s a list of some of the responsibilities for both.
- Provide keyword research
- Optimize all title tags, meta descriptions, and headers
- Ensure content follows best practices (multimedia, anchor text, digestible chunks of text, etc)
- Helping to make sure that all content is aimed at creating a better user experience
- Review all error pages and crawling issues
- Find any errors pertaining to redirect paths, duplicate content, broken links, etc.
- Monitor and strategize around Google algorithm updates
- Track and report on page speed and core web vitals
The overall point here is that there is a lot to manage and the SEO landscape is constantly changing. Hiring employees, training them to get to the point where they are intimately knowledgable in this world, and then having them staying on top of all of this is a costly process. The expert team you get when outsourcing gives you all of this expertise and attention in a way that helps your bottom line. Agencies will then track and report results to help you understand the ROI that you are getting.
Outsourced PPC Services
Another key proponent of your digital marketing work is pay-per-click advertising (PPC). Building and managing these ad campaigns require planning, testing, and constant optimization. When you go to an expert team at an agency for help, they know all of the best practices, strategies, and platforms to deliver the results your business needs.
Here are some of the responsibilities that they take on:
- Keyword Research
- Writing Ad Copy
- Setting up Targetting
- Developing Landing Pages
- Conversion Rate Optimization (CRO)
- Reporting on Results
PPC is a results-based activity so the agency you partner with should understand your goals, strategize and optimize to hit those goals, report on the results, and then make the necessary changes to improve. They should help identify offers to test and help you fill up your lead funnel.
Getting Started Outsourcing Your Marketing Work
Outsourcing your marketing needs allows you to lean on experts in the industry and do so at a fraction of the price. With that said, going down the path with the wrong agency can be a costly misstep. Finding the right partner involves finding a company that provides excellent work, that takes the time to understand your needs, and that works with you to deliver the right results.
At Nowspeed, our focus is helping clients grow. For the services, we talked about today, reach out to us for a free consultation.