Legal Services Client Case Study

Our client wanted to increase the performance of their PPC campaigns

Situation and Goals:

Our client wanted to increase the performance of their PPC campaigns by increasing the conversion rate and the total number of leads.

Optimization Technique:

  • Improved landing page and offers to better align with keywords and ad copy
  • Improved & optimized keyword list over time
  • Tested variety of ads & landing pages to find optimal messaging strategy.

Results:

  • Leads: Increased leads from 28 year 1 to 204 year 4
  • Conversion Rate: Increased CVR from 2.54% year 1 to 9.56% in year 4.