Situation and Goals:
Our client wanted to increase the performance of their PPC campaigns by increasing the conversion rate and the total number of leads.
Optimization Technique:
- Improved landing page and offers to better align with keywords and ad copy
- Improved & optimized keyword list over time
- Tested variety of ads & landing pages to find optimal messaging strategy.
Results:
- Leads: Increased leads from 28 year 1 to 204 year 4
- Conversion Rate: Increased CVR from 2.54% year 1 to 9.56% in year 4.
