The company is incorporated as Semi-General, Inc., but during an early strategic discovery workshop we posed the idea of going to market as "SemiGen", and it fit them perfectly. We developed their logo to have legs, as the executive team set their sights on evolving the business into a full-service RF assembly and supplies company. Their credo is to be an invaluable and nimble microwave industry partner. And ours is to ensure they continue to impress and engage around that message with routine.
SemiGen’s website is a database-driven site with a PHP CMS and a UX that is both classic and sleek. It’s completely responsive for mobile, and includes an ecommerce store for RF supplies. It continues to drive sales at an increasing rate each quarter.
Our integrated print and digital advertising campaign drives recognition of their brand, and traffic to and through their website.
We recently expanded SemiGen’s tradeshow exhibit footprint to 20 feet and brought their brand positioning full-circle with a smart, and cost-efficient, fabric display.
An elegant yet tech-driven brochure provides a thorough review of SemiGen's capabilities for sales reps, while informative Tech Briefs are inteligently placed in a content-driven digital campaign to create a consistent flow of high quality sales leads.