While serving a niche successfully in the publishing market, Edgil Associates, an experienced credit card payment processing company, saw an opportunity to expand into other niche markets. They turned to Strand for a re-brand strategy and has flown back onto the scene utilizing a popular product brand as the company's lead brand name. A new logo was developed, and several other components in their plan have come together in a unified campaign.

Payway logo


After establishing their prime positioning opportunity as the easy-to-work-with, transparent pricing company, the effortlessness and ease with which a hummingbird goes about its work, became an inspiration for a whole new identity.


An extensive strategy session concluded with a laundry list of critical core communications necessary to stack up against the competiion. They had the goods, they just needed a package and a storyline. Their new site effectively delivers each message needed to put a prospect at ease.

Payway website


An event strategy is aiding in helping Payway see where their next best fit will be. And a new booth keeps up their light and easy appeal.

Trade show booth


eBooks and a series of blogs attract attention from prospects and search engines alike.

So let's

We're always excited to dig into the details of your company and what strategy can help you meet your goals. So let's talk and lay out a plan for success!