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If you don’t know where you are going, you’re going to feel lost. No matter how well your campaigns seem to be working, you may have this nagging feeling that…

In order to create a strong digital marketing plan you need to tie your marketing investments to the organization’s business goals to create a Return on Investment, or ROI. Most…

Content can dramatically accelerate your marketing results, or it can act as boat anchor—slowing you down when you should be picking up speed. When you know all of your customer…

Your website should be the place where all of your marketing ideas, content, goals and messages come together to create a powerful resource for your audience. Your current and potential…

Digital Advertising is one of the most effective marketing tools ever developed because it is very flexible and lets you target your audience based on their behavior. Many forms of…

Social media advertising is an important and fast-growing part of digital advertising. In this chapter, I’ll present social media advertising trends, show why they are important, and then help you…

SEO Strategy On any given day, Google services 3.5 billion searches, or 40,000 searches per second. Google is in the business of indexing all of the content they can, and…

According to the Direct Marketing Association, email marketing delivers the highest ROI of any marketing program with a return of 21–23% for every dollar invested. That’s an amazing return. Imagine…