Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Many organizations treat SEO as a silo.  It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating it into other important marketing functions. This approach means that you’re only getting a small part of the value of all your SEO work.

Traditional SEO techniques, such as updating HTML tags with relevant keywords, are all good, but most organizations are missing close integration with their own website, content and digital [Read more…]

How to Make Your Email Marketing Campaigns GDPR Compliant

How to Make Your Email Marketing Campaigns GDPR Compliant

Email continues to be one of the most popular and effective tools for reaching both current and potential future customers. It is the preferred channel for 86% of professionals when communicating for business purposes. The success of email marketing is even greater in the B2B space than B2C, with B2B campaigns receiving a 47% higher click through rate (CTR). The European Union’s (EU) impending adoption of GDPR regulations could affect your business’ capability to utilize e-mail marketing, even if you operate outside EU. Learn what GDPR is and how [Read more…]

Easy SEO Link Building Tips for 2018

Easy SEO Link Building Tips for 2018

Link building has changed. If you use outdated methods, you could harm your SEO more than help it. Here is a quick and easy summary of what you need to know for link building in 2018.

What Is Link Building?

Link building is the practice of generating links that point back to your own website. Links to your website are one of the most important ranking factors, because they are signals to search engines [Read more…]

How To Master Influencer Marketing

How to Master Influencer Marketing

If you’ve been on social media at all in the last year you’ve likely been exposed to influencer marketing. This burgeoning tactic has been adopted by marketers in nearly every industry, ranging from fashion & accessories to food & beverage. Influencer marketing allows a company to connect with consumers through a person with clout in their target market. Influencers can add authenticity to a campaign in a way that traditional advertising techniques cannot.

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Macro Vs. Micro-Influencers

Macro Vs. Micro-Influencers

A growing trend in digital marketing is the use of social media influencers. Influencer marketing focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing to a large group of consumers on your own channels, you instead inspire/hire influencers to get out the word for you. Influencers come in different shapes and sizes, typically categorized as either a Macro or micro influencer, but which is right for you? [Read more…]