What is Influencer Marketing?

What is Influencer Marketing?

With the rise of social media came the rise of influencer marketing. Influencer marketing is the rapidly growing and powerful form of advertising & content marketing allowing companies to use relatable, real people to increase exposure, credibility, customer loyalty and sales. The goal is to line up a person of influence in a specific space to act as an endorsement for your product. The key [Read more…]

What’s New in Social Media Marketing in 2018

What’s New in Social Media Marketing in 2018?

What’s your biggest social media marketing pain point? Measuring ROI? Relating social activities to business goals? Keeping up with the ever-changing networks? Maybe you haven’t implemented social media into your marketing plan yet and you’re wondering if this Snapface and Instabook all the kids love can really help your business. Look no further, because the answer to your social media questions is here.

[Read more…]

What’s New on Instagram for 2018

What’s New On Instagram for 2018

Instagram, never complacent with the success of its own platform, continues to roll out new features month after month, year after year. Last year, Instagram graced us with the ability to add links to Instagram Stories, which is great news for retail brands and publishers. Suddenly, they were able to find creative ways to actually drive traffic through Stories. Instagram’s Stories has been a blessing to marketers and continue to be one of the most popular features on the platform. Since the introduction of Stories, the average time spent on the platform has jumped from 15 minutes to 28 minutes, [Read more…]