2020 has been a challenging year for digital marketers and most of us are ready to say goodbye! As we say farewell to another year and look to 2021, digital marketers are busy outlining marketing strategies and budgets for the year ahead. Social Media is an area where your strategy, content and branding must adapt […]

Let’s face it, 2020 has been a challenging year for B2B marketers. At the onset of the COVID-19 pandemic, all business plans, programs, and in-person events were thrown a curveball, and marketing professionals were forced to adapt, quickly. The questions remained: What will this year look like? How can we maintain a strong sales pipeline? […]

  If you have ever launched ads on Facebook then you’ve probably run into the issue of your ads being rejected because of too much text on the image, it is an issue you will no longer have to worry about as Facebook is removing its 20% text limit rule.   When the Change was […]

Let’s face it, right now budgets are tight, yet the pressure is on to consistently connect with your target audience. PR is a great way to stretch your budget and get results. Public relations activities support marketing efforts by focusing on generating “free” media. PR is always an important success factor in any marketing program. […]