How To Leverage SEO To Enable Better And Cheaper Digital Advertising

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How To Leverage SEO To Enable Better And Cheaper Digital Advertising

In many organizations the people who manage SEO are separate from the people who manage digital advertising through Google, Facebook, LinkedIn, or other channels.  If you are using an agency, it’s sometimes even tempting to hire a separate SEO agency from your Digital Advertising agency. This siloed approach creates missed opportunities.

SEO can drive free traffic to your website, but visitors often land on blog or other content pages without offers to convert that traffic to leads.  By integrating your SEO strategy with remarketing advertising, you can convert visitors to leads and make your advertising more effective.

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How To Integrate SEO Data With Your Blog To Make A Greater Impact

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How To Integrate SEO Data With Your Blog To Make A Greater Impact

Writers and SEO analysts don’t often work closely together resulting in missed opportunities to improve SEO results.

A very important part of every SEO plan is keyword research.  To find the best keywords for your organization you need to find words and phrases that have enough search volume to matter, are not too competitive and are a good fit for your business.  When you understand the best keywords, you can optimize content based on what the search engines want to see, while maintaining user readability and understanding.  [Read more…]

Integrated SEO: The SEO Secret To Take Your Program To The Next Level

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Integrated SEO: The SEO Secret To Take Your Program To The Next Level

Many organizations treat SEO as a silo.  It’s one person’s job to “do” SEO, or it’s outsourced to an SEO Agency without integrating it into other important marketing functions. This approach means that you’re only getting a small part of the value of all your SEO work.

Traditional SEO techniques, such as updating HTML tags with relevant keywords, are all good, but most organizations are missing close integration with their own website, content and digital [Read more…]