IT Cloud Services Client Case Study

Our client wanted to increase the performance of their PPC campaigns

Situation and Goals:

Our client wanted to increase the performance of their PPC campaigns by driving more leads at a lower cost per lead.

Optimization Technique:

  • Focusing campaign keywords on more relevant business and enterprise terms
  • Increased impression share on high quality keywords
  • New ad messaging to be more reflective of benefits
  • Utilized display remarketing to re-engage with past website users
  • Ensured conversion tracking was setup on all form submissions

Results:

  • Increased lead volume 377% over 4 months
  • Decreased cost per conversion by 91%