Situation and Goals:
Our client had a wide keyword base and a portfolio of offers. However, conversions were low with a high cost per conversion.
The campaign was re-organized – keywords and offers were grouped by theme and expanded on. Poorly performing keyword and offers were scaled back or removed from the campaign. A new landing page format was introduced to increase conversion rate.
Conversions spiked to over 200 in October at an average cost per conversion of $44.91.