Key Metrics for Assessing your PPC Strategy


It’s true that you can’t manage what you don’t measure, and the digital world is no different. If you are interested in assessing your Pay-Per-Click Google Ads campaigns, there are a few key metrics to pay attention to including, but not limited to, impressions, clicks, click-through rate (CTR), conversions, conversion rate and cost per conversion. This blog post will explain the importance of these metrics for any digital marketer looking to improve their PPC strategy.

Pay-Per-Click (PPC) campaigns are a great way to get your business in front of more people. This is helpful for generating additional leads, and also helps increase awareness about the company’s brand. However, if you are not paying attention to key digital metrics, it can be difficult to work out if a campaign is actually working or not.

To start off, you must complete your keyword research. One of the most rewarding aspects of digital marketing is being able to identify high-ranking keywords for a company’s industry that are relevant, popular with potential customers, and can be targeted by the campaigns. Pay-Per-Click ads allow you to bid on these keywords in order to capture more traffic from those searching online. However, in order to make the most of this traffic, you must first determine which keywords are best for your campaign.

Once you’ve identified the keywords you’re looking to target for your campaigns, you’ll be able to assess the effectiveness of your Pay-Per-Click ads. Below are some key metrics you can measure for assessing the success of Google Ads:

  • Keyword Traffic: How much traffic is coming to your website from the keywords you are bidding on?
  • Conversions: How many customers have been converted by your Pay-Per-Click ads?
  • Cost per Lead/Acquisition: What is the average cost of each lead or conversion?
  • Cost per Click: How much is your Pay-Per-Click ad costing you each time someone clicks on it?
  • Campaigns by Goal Conversion Rate: Which of your campaigns are converting best for you?
  • Campaigns by Conversions Rate: Which of your campaign has the highest conversion rate?

Analyzing these key elements of your campaigns can clue you into what’s working and what isn’t. Managing your campaigns by these metrics can help you make better-informed decisions about your budget allocation and the best way to approach each campaign. There are many tools you can use to manage these metrics, from Google Analytics to the Google Ads Keyword Tool, which can help you evaluate your campaigns and determine if there are any changes that need to be made in order to improve them.

Digital marketing agencies, like Nowspeed, have experts who can set up, manage, and optimize your Pay-Per-Click Google Ads campaigns. We have worked with many clients who have seen improvements in ROI by starting working with our team of digital marketing experts. We offer a free consultation to discuss your current programs and how our team can help grow your business. Click here to reach out and meet our team!

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