Content Marketing Guide

the word content spelled with scrabble pieces

Content can dramatically accelerate your marketing results, or it can act as boat anchor—slowing you down when you should be picking up speed. When you know all of your customer…

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Digital Marketing Planning Guide

Digital Marketing Planning Guide 1

In order to create a strong digital marketing plan you need to tie your marketing investments to the organization’s business goals to create a Return on Investment, or ROI. Most…

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Email Marketing Guide

person sitting and checking email on phone

According to the Direct Marketing Association, email marketing delivers the highest ROI of any marketing program with a return of 21–23% for every dollar invested. That’s an amazing return. Imagine…

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