Blog
How Google AI Mode Changes Search and Why You Need GEO Now
Important News from Google on How the New AI Mode Is Reshaping Search In just one year, the way users engage with search has changed dramatically. At Google I/O 2025,…
Read MoreA Guide to Generative Engine Optimization
What is Generative Engine Optimization (GEO)? Search is changing. Fast. As generative AI tools like ChatGPT, Claude, and Google’s AI Overviews reshape how people discover and interact with content, traditional…
Read MoreCrafting a Communication Strategy That Actually Works: Lessons from the Front Lines of Marketing
At Nowspeed, we know that the success of a marketing campaign hinges on more than a clever headline or a beautifully designed landing page. The heart of any effective campaign…
Read MoreThe All-Weather CMO: Leading Through Changing Winds in Modern Marketing
In the fast-paced world of digital marketing, the role of the Chief Marketing Officer (CMO) has evolved dramatically. Today’s CMOs are not just tasked with overseeing campaigns and driving brand…
Read MoreHow CMOs Can Make a Fast and Lasting Impact in a New Organization
In today’s fast-paced business landscape, marketing plays a pivotal role in driving growth and innovation. For Chief Marketing Officers (CMOs), stepping into a new organization presents a unique opportunity to…
Read MoreThe Ultimate Playbook for Building a High-Impact Marketing Function from Scratch
Launching a new marketing function in a startup or early-stage company can feel like staring at a blank page. There’s no established framework, no set processes, and often no clear…
Read MoreThe LLM Briefing Book for Generative Engine Optimization (GEO): How to Make Sure AI Accurately Represents Your Brand
With AI models like ChatGPT and Gemini delivering direct answers to millions of people, simply ranking in Google is no longer enough to stay visible. While it’s still important to…
Read MoreHow to Win with AI Overviews
Search is changing—fast. With the rise of generative AI, Google’s launch of AI Overviews (AIOs), and a shift in user behavior toward conversational, long-tail queries, businesses need to evolve their…
Read MoreWhy Startups Struggle with Marketing—and How to Get It Right from Day One
At Nowspeed, we’ve worked with hundreds of early-stage startups that have brilliant ideas, passionate teams, and often, a decent chunk of initial funding. And yet, again and again, we see…
Read MoreUnlocking the Hidden Growth Potential of B2B E-Commerce
At Nowspeed, we’ve worked with hundreds of B2B organizations navigating the challenges of digital transformation. One of the biggest missed opportunities we see time and time again? E-commerce. Despite the…
Read More